We invest heavily in the marketing strategy for each event, which becomes apparent with our amazing turnout figures. Below is a brief outline of the marketing activity that will be involved before the event:

Advertisements

• Advertisements in leading local newspapers with high expat following
• Advertisements in various expatriate websites
• Advertisements and articles in various expatriate magazines
• Radio Advertising Campaigns
• Extensive sponsored advertising on all major search engines
• Banner advertising on all partner websites
• Full Banner campaign across all 21 Top Language Jobs International Sites 2 months up to the event
• Extensive viral campaigns across social networking websites

Inserts

• 100,000 tickets emailed to database of leading expatriate websites

Other ticket distribution

• 200,000 tickets mailed to registered users of www.toplanguagejobs.com
• 30,000 tickets mailed to previous visitors
• 10,000 tickets requested by exhibitors for mailings to their own databases

Quick Stats from 2009 Fairs

• Last year we averaged over 7,000 visitors per event to our fairs, demonstrating our successful marketing strategies and unrivalled status as Market-Leaders.
• Our websites ranged from between 80,000 – 100,000 unique visitors per month, further demonstrating our strength in the Industry
• We had the likes of Apple, Aon Expat Insurance, TVCN, TimeOut Magazine, Dutchnews.nl, Siemens, Hertz, IBM, Hays, Randstad, Booking.com, EPSO and pokerstars.com (as well as many, many more) exhibiting with us
• Our Candidates came from all over the world to visit our Fairs, some traveling from as far away as America and Asia to visit our exhibitions.